Motili works with the biggest names in the REO, property management, and home warranty markets which, represents more than 2 million local homes and properties.
Lead Designer. Made with Idea Kraft Team
Take a 20-year old service company and develop a refreshed brand that has the feel of a tech start-up.
Since Motili was working on repositioning themselves in the industry. We started the project by defining who they wanted their new identity to appeal to. They wanted to focus on property managers, contractors, and investors. The goal of the new homepage was to quickly provide information for all of these viewers. We provided the client with many different iterations of the homepage before we landed on the final version.
During the homepage process, we were also working with the Motili team on their new visual identity system. We worked on a new color palette, fonts, photography, and illustration style. These aspects were also implemented into the user interface of the website, digital platform and smartphone application.
After the website was designed, the next task was to bring new life to the digital platform and design the appearance of their smartphone application. The goal of their platform is to allow contractors to be able to see incoming job requests, bid on them, order equipment, and follow steps to complete the job.
During this process, we worked Motili to create user flows, features, wireframes, and production assets. We also provided Motili with guidelines for the new look of their user digital interface. It defined where logos go, button states, and typography.
After the new brand was in-place, it was time to spread the news to current and potential clients. We helped create multiple email templates and campaigns for Motili that were used to attract new customers.
Below are examples of the materials that were created during this re-branding process.
Unfortunately, the design of the website and mobile app changed after a new marketing director joined the Motili team.